Have you seen the new Motrin ad? (That's a YouTubeclip because I think Motrin's site is down.) My cousin Stacy told me about the add earlier today and I moseyed on over to Motrin to take a gander myself. What. The. Hell. Motrin has lost their mind. It seems to me that they have taken a stance against baby wearing. Seriously, Motrin. That's how you want to up your sales. By insulting the way mothers have taken care of their children since the beginning of time? I am sure the women in Africa and Asia who carry their children on their backs are doing it for the cool factor. And since I live in Amercia, the only reason I am doing it is to fall in line with this "fad." It has nothing to do with my baby being happy or being able to do things for my older kids. I just want to fit in.
Screw Motrin.
November 12-18 is International Babywearing Week. I am going to celebrate babywearing.
I am not done ranting yet, but I wanted to let you know that before I get too deep into my anger. It's like they are trying to stop mothers from carrying their babies. Why? I don't understand. Why does it bother others? My baby is happy and so am I. If I get an occasional backache, so be it. Hell, it hurt a lot more having the little bugger. Furthermore, maybe I am reading too much into this, but I don't think babywearing makes me look tired and crazy. I really dislike this ad. I am really pissed.
On that note, this is reminiscent of the campaigns against breastfeeding and midwives of last century. Mamas, we have to educate ourselves lest we forget how to mother naturally. We don't need all this advice that is driven by greed. We don't need anyone to tell us that our bodies are not competent.
Okay, off my soapbox...for now....
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1 comment:
Yes momma! I am so glad to have "met" you. I am not as *ahem* crunchy as you are but I do my best! Mommas united and Motrin had to rethink this campaign. I am sure in the future they will be consulting with true "moms" before releasing ads geared toward our demographic.
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